“The Best Thing Since Sliced Bread”

Meaning: It’s A Big DealHoly Sliced Bread


When a Commercial Bread Slicer hit the market in 1928, it was a very big deal. To be perfectly clear, mankind has had the ability to  cut bread for a long time. It’s not as if people just grabbed whole loaves and gnawed on them like apples for 6,000 years until 1928. But up until that point, people had to slice their own bread.

It became a mechanised process, with uniformly shaped and sliced loaves, and bags of sliced bread became a staple in American households in the 1930’s. The phrase itself probably comes from a Wonder Bread Ad Campaign. The Atlantic wrote a whole story all about this one.



Read These Links

  1. Bread Slicer History – Invention of the Bread Slicer

  2. 41 Catchy Bread Slogans & Taglines


 

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